Bold, proud, self-confident.
He is the fearless character who evokes love and hate in all of us readers.
We want to be him, we are ashamed of hoping that his endless luck will at some point betray him teaching him a lesson on humility.
Examples of the fearless can be found from the ancient splendent Roma (JULIUS CAESAR)all the way to present Disney World (GLADSTONE GANDER).
It's up to you to create a fearless character that the readers will love (INDIANA JONES)by giving him a human nature of doubt and insecurity, or by forming a never ending array of enemies treating his life (JAMES BOND).
My advice? Why, of course... she is a girl! (LARA CROFT)